Good Creative

Everyone waxes lyrical about their people and rightly so. You're only as good as your team.

So now we're at the bit where we're going to tell you that we've got a great team. Well, we do. They're an exceptional, flexible and focused team of planners, thinkers, designers, marketers, digital gurus, account handlers and coffee makers. And they share the belief and commitment to see design recognised as both a serious business and a catalyst for change.

Click on the profiles in the top left hand corner to see the people behind Good.

I graduated from art college in the eighties, expecting to be driving a Porsche within a month. One rude wake-up call, a biting recession and ten years of hard graft later, I found my niche getting results for brands like Reebok, Orange and PlayStation.

When late thirties madness struck, I decided my wife and children should live hand-to-mouth and swapped big agency comforts for a shared desk in Easterhouse.

Fortunately, Chris was great at the bits I was rubbish at and Good was born. Older (wiser?) than the eighties dreamer, I bore anyone that'll listen on the merits of effective design and sit on the board of the Design Business Association.

Remember that eighties US drama thirtysomething, about a group of people who worked in advertising? That was my inspiration (no, really).

After a degree in Communication Studies I was off to London where I found my niche in BTL agency world, on clients like Express Newspapers, British Midland and Harper Collins. A move saw me working on FMCG brands like Coca-Cola, McCain, and Bacardi. I was soon ready to do something on my own and Keith's skills complemented mine.

We launched Good Creative in 2004. After taking our first brief in Starbucks – scribbled on a napkin – we were off. Still thirty-something. Not quite advertising. But not far off it.

How did I get from theatre to digital? From working backstage to make a production come together, to showing clients what happens behind the scenes for their digital branding?

After a successful career in theatre, I finally accepted what everyone knew: I'm a geek. So I submersed myself in techie stuff. Gadgets. Websites. Funny digital stuff that no normal person wants to understand.

A firm believer that Knowledge is Power, I pore over stats and analytics, applying a bit of brand logic. I'm passionate about dispelling digital myths, giving clients the insight and platform to help their brands perform. It makes for an interesting date (trust me), and clients love it.