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How do you sell homes that haven't even been built?
Our challenge was to create a brand that reflected and brought to life a ‘way of living’ concept. These are homes that utilise natural materials, have low energy use and are environmentally sustainable. They are inspiring spaces for living that fit within the landscape. We needed to build that vision on firm foundations.
We chose Ristol as the company name, inspired by the beautiful Isle Ristol, off Scotland's west coast. The Ristol name helped give us a rationale and cues for the creative direction.
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Inspired by Isle Ristol's famous wildlife, we created an identity that depicts two nesting birds. It's a simple, crafted identity that captures the Ristol homes promise -- not just shelter but a real homecoming.
With no actual houses to show, our communications had to evoke the spirit of the homes. Our brand collateral fired the imagination by featuring natural materials and celebrating the raw beauty of the landscape. It's an inspiring vision, emotively expressed.
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Ristol is a challenger brand entering a depressed market. As such, it needed to behave differently and distance itself from competitors.
Early indications suggest that our approach is starting to pay off. Of eight houses currently being built, four have been sold from plan, at sums in excess of seven figures.
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*It doesn't just end here.
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